The Legacy of Mad Men Cultural History, Intermediality and American Television.

In 2016, I co-organised Mad Men: The Conference at Middle Tenneesee State University, near Nashville, Tennessee, USA. The conference brought together scholars from around the world to discuss the cultural impact of the television series. This book is a collection of essays from the conference and is dedicated to the memory of Professor David Lavery, our co-organiser and a renowned television scholar who passed away shortly after the conference and who is sadly missed.

For seven seasons, viewers worldwide watched as ad man Don Draper moved from adultery to self-discovery, secretary Peggy Olson became a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway developed a feminist consciousness, executive Roger Sterling tripped on LSD, and smarmy Pete Campbell became a surprisingly nice guy. Mad Men defined a pivotal moment for television, earning an enduring place in the medium’s history.

Our edited collection examines the enduringly popular television series as Mad Men still captivates audiences and scholars in its nuanced depiction of a complex decade. This is the first book to offer an analysis of Mad Men in its entirety, exploring the cyclical and episodic structure of the long form series and investigating issues of representation, power and social change. The collection establishes the show’s legacy in televisual terms, and brings it up to date through an examination of its cultural importance in the Trump era. Aimed at scholars and interested general readers, the book illustrates the ways in which Mad Men has become a cultural marker for reflecting upon contemporary television and politics.

Published by kirstyfairclough

Kirsty Fairclough is Associate Dean: Research and Innovation in the School of Arts and Media at the University of Salford, UK and Chair of the University Women’s Voice Network. She has published widely on popular culture and am the co-editor of The Music Documentary: Acid Rock to Electropop (Routledge), The Arena Concert: Music, Media and Mass Entertainment (Bloomsbury) and Music/Video: Forms, Aesthetics, Media. New York, (Bloomsbury) and author of the forthcoming Beyoncé: Celebrity Feminism and Popular Culture (I.B Tauris) and co-author of American Cinema: A Contemporary Introduction (Palgrave). Her work has been published in Senses of Cinema, Feminist Media Studies, SERIES and Celebrity Studies journals and she has made several television and radio appearances. Kirsty has lectured internationally on popular culture, feminism and representations of women most notably at The Royal College of Music, Stockholm, The University of Copenhagen, Second City, Chicago, Columbia College Chicago, Middle Tennessee State University, Unisinos Brazil and Bucknell University, Pennsylvania. She has significant experience in international partnership development, particularly in North America and developed the Salford Popular Culture Conference series with international partner universities, including I’ll See You Again in 25 Years, Twin Peaks and Generations of Cult Television: A Two Day International Conference (University of Salford, May 2015) and Mad Men: The Conference (Middle Tennessee State University, May 2016) and Purple Reign: An interdisciplinary conference on the life and legacy of Prince, a three day international academic conference hosted by the School of Arts and Media, University of Salford, UK and the Department of Recording Industry, Middle Tennessee State University, USA.

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